How Do I Write Persuasive Content?

In this edition of PR Playback, Jeff Hahn explains the "6 ways to persuade" when you're trying to develop marketing messages or persuasive copy.

“Have You Ever Had to Justify the Value of PR?”

In this edition of PR Playback, Jeff Hahn answers a viewer’s question about justifying the value of community relations.

Keystone XL Pipeline. Dreaming of A Do-Over.

You call your own fouls in pickup basketball. And if a big disagreement flares up over a call, the issue gets settled by declaring a ‘do-over’ -- you pretend the play never happened and reset the ball and score. I couldn’t help but think that in the wake of TransCanada’s recently announced delay of its Keystone XL pipeline... Read full article

Bigger News Means Shorter Headlines

April was anything but a normal news month. With the tragic bombings at the Boston Marathon and devastating explosion in West, Texas, all eyes were on the media for the latest insights and updates.

As we often see in the wake of catastrophic events like these, headlines got sharper and shorter, with just one or two words spanning the entire page of... Read full article

“What Can I Do About A Misleading Blogger?”

Have you ever had to deal with a blogger who misrepsents you or your organization? In this edition of PR Playback, Hahn Texas Principal Jeff Hahn demonstrates the "Isolation Strategy" as a way to work around a blogger who may be negatively impacting coverage being picked up by the media.